Last night, Simple Justice author "Surviving" Scott Greenfield announced the 25,000th comment had been posted on his blog.
Odd announcement from someone who feigns the hype of numbers in the social media world.
But the number, itself, is significant. Not that it's 25,000, but that it's 25,000 comments, written by humans (yes, some spammers) who have touched a keyboard for the purpose of responding to something written about a real issue by a real (lawyer) person.
There will be no love for Scott Greenfield today due to this feat, and let's be clear, it is a feat. It's a feat because Scott violates all the new rules of blogging. He doesn't let (a marketer) someone else write his posts, he doesn't throw up all over his blog with links to his law firm, he doesn't spend his days blogging about how all the shiny new toys of Apple will change the lives of lawyers, he doesn't ask others for links, nor allow others to gratuitously link to their garbage marketing site du jour, and he responds to almost every comment left for him.
The social media marketers, the failed lawyers who (are broke) work daily to convince lawyers how to blog, stay clear of Scott. He has reached the success in the blogosphere of which these (scam artists) marketers can only dream. While they attempt to create blogs for their desperate lawyer clients who simply (no pun intended) "want to be on the internet," Scott wakes up every morning and types. Sometimes he types about criminal justice, sometimes he types about books, and sometimes he types whatever is on his mind, no social media strategy for this lawyer.
Scott's blog is read and appreciated and criticized because it has something the social media marketers will never understand - a point of view. Scott writes what he thinks. He is not blogging for profit, or trying to gain the love of the young pups who know everything, right down to the newest drink they're serving at Starbucks.
The same baby lawyers and marketing bloggers that privately comment to each other how much they can't stand Scott, comment on his blog, and wake up every day wondering if they'll ever have the practice, the blog, the respect of real lawyers and judges and prosecutors, like Scott Greenfield.
They curse the rain while they stand outside with rainbuckets trying to collect every drop for themselves.
So congratulations Scott. In an internet world where there are much less bloggers and many more marketers, thank you for keeping the real conversation going. Thank you for reminding us what blogging was meant to be.
That's my comment.
Brian Tannebaum is a criminal defense lawyer in Miami, Florida practicing in state and federal court, and the author of The Truth About Hiring A Criminal Defense Lawyer. Post to Twitter
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